Brand Personality
Who we are when we show up
Brand Personality is all about the distinctive character traits and communication style that make your brand unique, memorable, and instantly recognizable to your audience.
Personality Traits
Core characteristics that define how your brand appears and behaves in the world.
Natural wisdom-sharer who leads through expertise and insight, lighting the way forward
Demonstrated through the trainer's ability to provide guidance that clients remember and use decades later, showing the way to consultative selling mastery
Makes complex concepts crystal clear and helps others see solutions they couldn't see before
Seen in the pakkende voorbeelden (striking examples) that make training memorable and the fresh perspective that helps clients view problems differently
Pushes people to reach further while staying fearlessly committed to breakthrough results
Reflected in the bold approach to challenging conventional thinking and the passionate training style that energises participants to take action
Stays true to values while maintaining laser focus on what truly matters for success
Evidenced by 35+ years of consistent methodology and the genuine, personal approach that builds lasting client relationships
Maintains calm composure while delivering straight-talking, practical guidance
Shown through the professional yet warm communication style and the ability to handle difficult conversations with clarity and confidence
These traits work together to create a personality that combines the wisdom of experience with the energy of innovation, delivering guidance that is both inspiring and practical.
Brand Characteristics
Specific behavioral tendencies and distinctive qualities that bring your brand's core personality to life in practice.
Maintains clear, proper communication standards while demonstrating deep expertise and knowledge
Creates friendly, welcoming interactions that make complex topics feel accessible and manageable
Covers everything thoroughly with detailed explanations that leave no important element unaddressed
Speaks with total confidence born from proven experience and delivers insights with unwavering certainty
Channels passion and focus into controlled, steady energy that maintains professionalism while inspiring action
These characteristics create a brand presence that is both authoritative and approachable, combining professional excellence with genuine human connection.
Tone of Voice
How your brand communicates and expresses itself through language and messaging.
Maintains clear, proper standards in all communication while demonstrating expertise and authority
Creates friendly, approachable interactions that make clients feel valued and comfortable
Delivers sharp, right-to-the-point communication that covers all necessary details thoroughly
Speaks with total certainty born from proven experience and deep knowledge of consultative selling
Maintains steady, contained energy that keeps focus on what matters most for client success
These tone elements create a voice that is both authoritative and accessible, combining professional expertise with genuine human warmth.
Natural Speaking Style
The characteristic way your brand engages in conversation and dialogue.
Speaks with the steady confidence of proven expertise while maintaining approachable warmth that invites engagement
'Based on our 35 years of experience, I can show you exactly how this approach will transform your client relationships.'
Uses precise, professional language that covers all important details while adding personal insights that make concepts memorable
'The consultative selling methodology we've developed creates lasting change - our clients still tell us they use what they learned 30 years ago.'
Engages as a wise mentor who takes time to ensure complete understanding while challenging thinking and inspiring action
'Let me share a striking example that will help you see this challenge from a completely fresh perspective.'
Maintains the same authoritative yet warm approach while tailoring insights and examples to specific industry contexts and client needs
'While our core methodology remains consistent, here's how it specifically applies to your service sector challenges.'
The speaking style combines the wisdom of a trusted advisor with the energy of an inspiring teacher, creating conversations that both educate and motivate.
Emotional Energy
The feelings and emotional responses your brand evokes in others.
Instills deep confidence through demonstrated expertise and proven track record of success
Creates feelings of understanding and certainty by making complex concepts clear and actionable
Energises people to see new possibilities and pushes them to achieve more than they thought possible
Builds unwavering trust through authentic expertise and genuine care for client success
Helps others feel centred and purposeful by maintaining steady direction towards meaningful goals
This emotional energy creates an experience of being guided by someone who truly knows the way and genuinely cares about your success.
Impact & Presence
How your brand's personality registers and resonates with its audience.
Creates immediate recognition of deep knowledge and experience while feeling approachable and genuinely interested in helping
Leaves people with insights and capabilities they carry forward for decades, fundamentally changing how they approach consultative selling
Most remembered for the powerful examples that make concepts stick and the personal, passionate delivery that creates lasting emotional connection
The brand creates a presence that is both professionally impressive and personally meaningful, resulting in relationships and impact that endure for decades.
Key Takeaways
Essential insights about your brand's personality to inform your brand strategy.
This brand personality combines the Sage archetype's wisdom and expertise with warm, inspiring energy that motivates transformation. The result is a trusted guide who provides both the knowledge and motivation needed for lasting change in consultative selling mastery.